I love cooking, my first real step into entrepreneurship was in 1973 when aged nine I started making miniature Christmas cakes for my Mum’s hairdressing clients, this flourished into all sorts of occasion cakes. Following formal catering training I started working in the food industry, a short lived career; I retrained frequently exploring a variety of roles which always involved travelling and meeting lots of people. Sarah and I have a standing joke “don’t ask her what careers she has worked in unless you have all day!”
By 2010 I found myself working in behavioural science on an initiative that encouraged primary school children to eat more fruits and vegetables and this is where I met Sarah. Throughout my travels I became increasingly aware of the types of foods that are presented to us and how difficult it is to make good food choices.
In between work I grow stuff, love cooking for my family of a husband, four stepsons and granddaughter, as well as regularly trying out new and creative recipe ideas on my friends. Most holidays are spent sailing …despite the fact I suffer from seasickness!
I find the world fascinating and love meeting people and finding out how things work, from how machines work to how different ingredients effect recipes, from what you can do with computer programmes to how people interact to make a business work. This means I notice connections and solutions where others might miss them.
I was Tracey’s first appointment to work with her on the primary school behaviour change programme to help drive sales and identify new products. We hit it off right away, my degree in Psychology and Masters in Health Psychology and extensive knowledge and experience in behaviour change and Public Health complemented Tracey’s interest in food and wide experience in other sectors. Like Tracey, I am a horizon scanner and enjoy coming up with innovative ideas and solutions all the time and love the freedom to put this into action within Leading Applied Behavioural Science. We both enjoy meeting people and hearing their stories, experiences and the gems they have to offer.
Outside of work I am a proud mum to three little tykes and have a lovely husband who, as well as teaching Drama, is a fantastic cook, writer and storyteller and encourages me to follow my passions through Leading Applied Behavioural Science.
Other team members
We also have a fantastic group of people we work with on different projects, including designers, videographers, photographers, nutritionists, teachers and storytellers.
We are highly creative and inquisitive on how things work and why sometimes they don’t. We make a winning team working collectively with others, all driven by wanting to make a difference in food environments with realistic solutions that really work and are simple to implement. We meet with people from a range of sectors, including National Farmers Union, catering bodies and providers, local authorities, Public Health and other third sector and private sector organisations that complement our work. We also work with an array of people when we want to tap into additional expertise, including colleagues with specialisms in script writing, sports science, education, catering and universities.