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About

My name is Sarah Pullen and I’m from Walsall (near Birmingham) in the UK. I’m on a mission to improve health and wellbeing through the practical application of behavioural science. As part of this mission I founded LABS Innovation to research and create new solutions.

In 2019, I launched Leading Applied Behavioural Science not-for-profit to get initiatives out there to those who could benefit most. Find out more here.

My values

  1. Ethical, fair and environmentally friendly
  2. Inclusive and accessible
  3. Enable freedom of choice
  4. Support those who need it most
  5. Embedded and realistic
  6. Effective in the long term
  7. Apply a broad evidence based
  8. Collaborate and consult
  9. Challenge assumptions and the status quo
  10. Embrace creativity and innovation
  11. Complement, not compete
  12. Continuously learn and improve

I want to hear from you

  • Noticed an error, or is something misrepresented?
  • Know of a publication, or some research, case study or initiative I should know about?
  • Could I make anything more accessible?
  • Ideas about what I should create next?

 

Let me know via the contact page. Thank you!