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  • Healthy Profits book is now available

    Great news! We're officially authors! In response to popular demand LABS Innovation have written a … Continue Reading…

    Healthy Profits book is now available
  • Why traditional approaches to getting us to eat well and move more have little effect

    So, we all know we should eat well and exercise in order to be healthy – so why don’t we do it?  The … Continue Reading…

    Why traditional approaches to getting us to eat well and move more have little effect
  • Healthy Profits Workshop – behaviour change training for food environments

    Are you ready to throw away the rule book on all those healthy food messages, increase your custom, … Continue Reading…

    Healthy Profits Workshop – behaviour change training for food environments
  • Super Yummy book coming soon!

    Do you want to make your feel good food menu items sound really tempting and increase sales?  Do you … Continue Reading…

    Super Yummy book coming soon!

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LABS Innovation provide solutions that best meet your needs, from books and resources, to training and bespoke consultancy.  Our

New release: Healthy Profits

This book shows those who run food environments how to apply behavioural science to sell more healthy food but still make a profit.

Top Tips Posters

Free downloadable top tips poster about how to use behavioural science to increase uptake of healthier foods in schools (children aged 3 to 12 years old).

Good things come to those who sign up!

Sign up to gain access to bonus content, receive email updates, find out first about useful resources we release, and to hear what’s going on with us!

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Our approach

Populations worldwide are all becoming overweight, and we aren't eating the right combination of nutritional food for health. In a nutshell … Read More ...

The science

There is so much science and knowledge out there and it can be difficult to grasp how to translate it so it is relevant to you and apply it … Read More ...

Our story

The LABS Innovation team are passionate and curious about people, science, food, fun and cultural change and are experienced specialists in … Read More ...

LABS Innovation

We are on a mission to improve the health and wellbeing of people and our planet through the practical application of behavioural science.

Our 5 Values

Inclusivity We want to ensure everyone has the opportunity to engage and live healthier lives on a healthy planet.

Collaboration We work collaboratively with others sharing, working, learning and achieving more together.

Creativity We are highly creative and inquisitive, constantly reviewing what works and what doesn’t, adaptable and flexible as we look for practical solutions.

Challenge Taking risks is part of life so we challenge the status quo, always striving to do better.

Reward We want everyone to benefit in a way that matters to them.

As part of this mission we have also launched Leading Applied Behavioural Science, a not-for-profit company, to increase the reach of behavioural science with those who could benefit most.

Recent Posts

  • Top Tips Poster for Schools
  • Healthy Profits book is now available
  • Sweden: Healthy by Design
  • Behaviour change tip 3/3 How to increase sales of the healthier options in your grab and go lunch bar – show they are popular
  • Behaviour change tip 2/3 How to increase sales of the healthier options in your grab and go lunch bar – taste suggestibility
  • Tracey’s Travels: Local businesses support the health of their community in Whitehills, Scotland

Browse popular post topics…

Catering cookingontheboat Healthy Profits Our approach Schools ShapeItTopTips Top Tips traceystravels
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Healthy Profits quotes


"For as long as there has been something to sell, we have been marketing. Why should selling feel good healthy foods be any different?"— Sarah Pullen

Goodreads Quotes
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