Leading Applied Behavioural Science (LABS)

Shop

LABS Innovation provide solutions that best meet your needs, from books and resources, to training and bespoke consultancy.  Our

New release: Healthy Profits

This book shows those who run food environments how to apply behavioural science to sell more healthy food but still make a profit.

Top Tips Posters

Free downloadable top tips poster about how to use behavioural science to increase uptake of healthier foods in schools (children aged 3 to 12 years old).

Good things come to those who sign up!

Sign up to gain access to bonus content, receive email updates, find out first about useful resources we release, and to hear what’s going on with us!

Go to members area!

Our approach

Populations worldwide are all becoming overweight, and we aren't eating the right combination of nutritional food for health. In a nutshell … Read More ...

The science

There is so much science and knowledge out there and it can be difficult to grasp how to translate it so it is relevant to you and apply it … Read More ...

Our story

The LABS Innovation team are passionate and curious about people, science, food, fun and cultural change and are experienced specialists in … Read More ...

LABS Innovation

We are on a mission to improve the health and wellbeing of people and our planet through the practical application of behavioural science.

Our 5 Values

Inclusivity We want to ensure everyone has the opportunity to engage and live healthier lives on a healthy planet.

Collaboration We work collaboratively with others sharing, working, learning and achieving more together.

Creativity We are highly creative and inquisitive, constantly reviewing what works and what doesn’t, adaptable and flexible as we look for practical solutions.

Challenge Taking risks is part of life so we challenge the status quo, always striving to do better.

Reward We want everyone to benefit in a way that matters to them.

As part of this mission we have also launched Leading Applied Behavioural Science, a not-for-profit company, to increase the reach of behavioural science with those who could benefit most.

Recent Posts

Browse popular post topics…

Catering cookingontheboat Healthy Profits Our approach Schools ShapeItTopTips Top Tips traceystravels

Healthy Profits quotes


"For as long as there has been something to sell, we have been marketing. Why should selling feel good healthy foods be any different?"— Sarah Pullen