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Visit my store

Store

Welcome to my online store! Oodles of tips and knowledge crammed into affordable and useful resources, including...

Healthy Profits book. How to promote healthy choices that grow your food business. By Sarah Pullen and Tracey Jefferies. Feel Good Family.
Paperback and Ebook

Healthy Profits

Healthy Profits Suitable for all food environments.  Do you want to help your customers eat better but are concerned about the possible impact on your business? Then this book is for you, packed with easy to follow tips on how to practically apply behavioural science in your food environment and still make a profit.  Find out more, purchase the paperback from our website, or buy the ebook from Amazon.

Find out more
Coming soon

Rainbow Power Nutrition

Playing cards and other resources coming soon! Find out more about Rainbow Power Nutrition, and how different nutrients, such as vitamins and minerals, power your body.

Find out more
Rainbowpowersbanner
Free Resources

Summer of Taste Adventures

Go on a taste adventure and explore seasonal vegetables this summer. Thank you to the National Lottery Community Fund for supporting this project.

Find out more
Tasteadventuressceneblueskyburstwithgradient-01
Paperback and Ebook

Healthy Profits

Healthy Profits book. How to promote healthy choices that grow your food business. By Sarah Pullen and Tracey Jefferies. Feel Good Family.

Healthy Profits Suitable for all food environments.  Do you want to help your customers eat better but are concerned about the possible impact on your business? Then this book is for you, packed with easy to follow tips on how to practically apply behavioural science in your food environment and still make a profit.  Find out more, purchase the paperback from our website, or buy the ebook from Amazon.

Find out more
Coming soon

Rainbow Power Nutrition

Rainbowpowersbanner

Playing cards and other resources coming soon! Find out more about Rainbow Power Nutrition, and how different nutrients, such as vitamins and minerals, power your body.

Find out more
Free Resources

Summer of Taste Adventures

Tasteadventuressceneblueskyburstwithgradient-01

Go on a taste adventure and explore seasonal vegetables this summer. Thank you to the National Lottery Community Fund for supporting this project.

Find out more

About

My name is Sarah Newton and I’m from Walsall (near Birmingham) in the UK. I’m on a mission to improve health and wellbeing through the practical application of behavioural science. As part of this mission I founded LABS Innovation to research and create new solutions.

In 2019, I launched Leading Applied Behavioural Science not-for-profit to get initiatives out there to those who could benefit most. Find out more here.

My values

  1. Ethical, fair and environmentally friendly
  2. Inclusive and accessible
  3. Enable freedom of choice
  4. Support those who need it most
  5. Embedded and realistic
  6. Effective in the long term
  7. Apply a broad evidence based
  8. Collaborate and consult
  9. Challenge assumptions and the status quo
  10. Embrace creativity and innovation
  11. Complement, not compete
  12. Continuously learn and improve
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I want to hear from you

  • Noticed an error, or is something misrepresented?
  • Know of a publication, or some research, case study or initiative I should know about?
  • Could I make anything more accessible?
  • Ideas about what I should create next?

 

Let me know via the contact page. Thank you!

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