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About Sarah


I find the world fascinating and love meeting people and finding out how things work, from how machines work to how different ingredients effect recipes, from what you can do with computer programmes to how people interact to make a business work.  This means I notice connections and solutions where others might miss them. I was Tracey’s first appointment to work with her on the primary school behaviour change programme to help drive sales and identify new products. We hit it off right away, my degree in Psychology and Masters in Health Psychology and extensive knowledge and experience in behavioural change and Public Health complemented Tracey’s interest in food and wide experience in other sectors. Like Tracey, I am a horizon scanner and enjoy coming up with innovative ideas and solutions all the time and love the freedom to put this into action within Feel Good Family. We both enjoy meeting people and hearing their stories, experiences and the gems they have to offer.  In between work I am a proud mum to three little tykes.


Our team is varied, however we share a common passion to make a difference.  Find out more about our team here.



Healthy ProfitsNew release!

Healthy Profits

By Sarah Pullen and Tracey Jefferies

About

My name is Sarah Newton and I’m from Walsall (near Birmingham) in the UK. I’m on a mission to improve health and wellbeing through the practical application of behavioural science. As part of this mission I founded LABS Innovation to research and create new solutions.

In 2019, I launched Leading Applied Behavioural Science not-for-profit to get initiatives out there to those who could benefit most. Find out more here.

My values

  1. Ethical, fair and environmentally friendly
  2. Inclusive and accessible
  3. Enable freedom of choice
  4. Support those who need it most
  5. Embedded and realistic
  6. Effective in the long term
  7. Apply a broad evidence based
  8. Collaborate and consult
  9. Challenge assumptions and the status quo
  10. Embrace creativity and innovation
  11. Complement, not compete
  12. Continuously learn and improve
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I want to hear from you

  • Noticed an error, or is something misrepresented?
  • Know of a publication, or some research, case study or initiative I should know about?
  • Could I make anything more accessible?
  • Ideas about what I should create next?

 

Let me know via the contact page. Thank you!

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