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About Tracey 


I love cooking, my first real step into entrepreneurship was in 1973 when aged 9 I started making miniature Christmas cakes for my Mum’s hairdressing clients, this flourished into all sorts of occasion cakes. Following formal catering training I started working in the food industry, a short lived career; I retrained frequently exploring a variety of roles which always involved travelling and meeting lots of people.  Sarah and I have a standing joke ‘don’t ask her what careers she has worked in unless you have all day!’ By 2010 I found myself working in behavioural science on an initiative that encouraged primary school children to eat more fruits and vegetables and this is where I met Sarah. Throughout my travels I became increasingly aware of the types of foods that are presented to us and how difficult it is to make good food choices. In between work I grow stuff, love cooking for my wider family of 4 stepsons and granddaughter. Most holidays are spent sailing despite the fact I suffer from seasickness!


Our team is varied, however we share a common passion to make a difference.  Find out more about our team here.

Healthy ProfitsNew release!

Healthy Profits

By Sarah Pullen and Tracey Jefferies

About

My name is Sarah Newton and I’m from Walsall (near Birmingham) in the UK. I’m on a mission to improve health and wellbeing through the practical application of behavioural science. As part of this mission I founded LABS Innovation to research and create new solutions.

In 2019, I launched Leading Applied Behavioural Science not-for-profit to get initiatives out there to those who could benefit most. Find out more here.

My values

  1. Ethical, fair and environmentally friendly
  2. Inclusive and accessible
  3. Enable freedom of choice
  4. Support those who need it most
  5. Embedded and realistic
  6. Effective in the long term
  7. Apply a broad evidence based
  8. Collaborate and consult
  9. Challenge assumptions and the status quo
  10. Embrace creativity and innovation
  11. Complement, not compete
  12. Continuously learn and improve
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I want to hear from you

  • Noticed an error, or is something misrepresented?
  • Know of a publication, or some research, case study or initiative I should know about?
  • Could I make anything more accessible?
  • Ideas about what I should create next?

 

Let me know via the contact page. Thank you!

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